Blackpool Hotels [ close window ] Blackpool Hotels, Hotels in Blackpool Athena Hotel 36 York Street, Blackpool FY1 5AQ Athena Hotel Location Map From the M6 onto M55. Take the turnoff for Blackpool. Follow the signs to the Pleasure Beach and get onto the Promenade, drive along Prom until you reach CENTRAL PIER, at the Traffic Lights turn RIGHT, then FIRST RIGHT, FIRST LEFT INTO YORK STREET AND WE ARE No.36.